Digitally & Virtually Driving Demand

September 21, 2020 Ingram Micro

Ingram Micro Webinar Campaigns

Since we’ve gone virtual, the demand for webinar campaigns has skyrocketed. Webinars are live, presentation-style events which help you connect with targeted groups of our partners, leaving them inspired or informed about your latest business updates. Webinars result in valuable customer leads, which are cultivated and maintained by our Ingram Micro Customer Account Specialists.

Want to avoid the dreaded webinar fatigue? Read through our webinar campaign offerings, then check out our best practices listed at the end of this article.

In order to get started on a webinar campaign, connect with your Marketing Account Manager and our Webinar Specialist, Jessica Tanton to build out the following campaign listed below. We ask that you give the team 40-60 business days lead time before your chosen webinar date in order to ensure successful webinar recruitment and production.

Did you miss Ingram Micro’s Marketing Experience event? Catch the recording of our presentation on our webinar program below! Then read on for all of our program information and best practices.

Looking forward to working with you in 2021 to help make your webinar campaigns as successful as possible! Connect with your Marketing Account Manager, as well as our Webinar Specialist Jessica Tanton at jessica.tanton@ingrammicro.com if you have any questions about the campaign process.

 

Webinar Campaign Offerings

Webinar Campaign #1 

  • 1x live webinar via the Engage platform (30 or 60 minutes max.) 
  • Custom registration within the Engage webinar platform
  • 1x 30-minute webinar rehearsal  
  • OnDemand recording via the Engage platform 
  • Analytics report, including attendee activity (Q&A, polls, surveys, engagement) ** 
  • 1x custom email creation   
  • 3x Email deployments  
  • 1x pre-webinar social post on 4 platforms (FB, Twitter, LinkedIn, Smarp)  

Price: $4,000

Additional Cost: prize purchase and logistics (e-gifts available only)

Webinar Campaign #2 

  • 1x live webinar via the Engage platform (30 or 60 minutes max.) 
  • Custom registration within the Engage webinar platform
  • 1x 30-minute webinar rehearsal  
  • OnDemand recording via the Engage platform 
  • Analytics report, including attendee activity (Q&A, polls, surveys, engagement) **
  • 1x custom email creation   
  • 3x Email deployments  
  • 1x pre-webinar social post on 4 platforms (FB, Twitter, LinkedIn, Smarp)
  • 1x post-webinar social post on 4 platforms (FB, Twitter, LinkedIn, Smarp)
  • 1x post-webinar blog post, written to promote the webinar content and on-demand recording

Price: $5,000

Additional Cost: prize purchase and logistics (e-gifts available only)

** In most cases, customer contact information will not be shared due to Canadian privacy laws. This includes first name, last name and email addresses. Leads will be cultivated through the Ingram Micro Vendor Management team, so we suggest working with them closely to engage with customers post-webinar.

Webinar Fatigue: How to Avoid Losing Your Audience

Webinar Content

Your webinar should leave our partners inspired and well-informed. Does your content fit within the webinar medium? Will your content consist of valuable information? Remember that webinar fatigue is real, and customer leads can easily be lost to a complicated webinar title or boring PowerPoint slides. Make sure your webinar follows one of these formats:

  • An interview with an industry expert or thought leader
  • An examination or overview of a specific topic
  • A tutorial of how to use one of your products/services, including clear examples or demos
  • An expert panel or Q&A discussion about a relevant and exciting industry topic

Remember that focusing on a tired topic (i.e., COVID-19, working from home) or a topic that comes across as too general could lead to lost business opportunities. Make sure your webinar invite is enticing and that you can live up to the excitement with your live presentation.  The last thing you want is for customers to feel their time was wasted, or that they could have received the information elsewhere!

Webinar Speakers

By the end of 2020, we’ve all experienced webinars or virtual presentations that were hard to pay attention to. This usually occurs because the presenter is either not a subject-matter expert, or they are not comfortable speaking on camera. A lot of webinar attendees tend to multi-task while viewing a presentation, so you need a speaker who knows how to capture their full attention. Your speaker should be visible on camera with a pleasing background. They need to be engaging, charismatic and knowledgeable enough about the webinar topic in order to maintain audience attention and answer unexpected or complex audience questions. Be strategic with your speaker choice!

Final Webinar Tips

  • Plan ahead! Allow yourself as much time as possible between the invite date and the webinar live date. This allows for more recruitment opportunities and presentation planning. Remember that equal effort should be placed on the follow-up campaign as well. What do you want to include in the webinar follow-up email to keep our partners connected?
  • Use engagement tools! Almost every webinar platform out there has polling, Q&A and chat features. Make sure to leverage these as much as possible to help break up your presentation and get the audience involved.
  • Something could go wrong! We’ve had vendors who are extremely prepared, writing a script and participating in multiple webinar dry runs before the live date. And still, no matter how much preparation goes into it, something goes wrong. It’s important to keep this in mind and remember to have a back-up presenter and PowerPoint available, make sure your battery is charged, and that you’re as close as possible to your internet router. Don’t stress!
  • Always participate in a dry run with us! Even if you’re familiar with all of the webinar platforms out there, it’s important to make sure you’re comfortable and that everyone is on the same page about roles and responsibilities.

Download the sell sheet

Looking forward to working with you in 2021 to help make your webinar campaigns as successful as possible! Connect with your Marketing Account Manager, as well as our Webinar Specialist Jessica Tanton at Jessica.tanton@ingrammicro.com if you have any questions about the webinar campaign process or best practices.

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