Trust X Alliance

January 12, 2021 Ingram Micro

EXECUTIVE SUMMARY

Trust X Alliance is a member-powered Ingram Micro Global community comprised of app 350 solution provider members worldwide. The 75 Canadian members are proven leaders in the small, midsize and enterprise business markets. The membership thrives on the partnering opportunities made available through our strategic manufacturer business partners and industry-leading resources. Individually strong, Collectively Extraordinary. Our overarching goal as a community across all stakeholders (members, manufacturer partners and Ingram Micro) is to ‘Grow Together’ with a shared vision to be the most prestigious seal of approval sought in a business partner. The community is built on trust and knowledge sharing that allows our members to collaborate and strategize with like-minded peers helping them rise above IT challenges to build better businesses.

TRUST X ALLIANCE 2021 | Manufacturer Engagement Opportunities

ACTIVITY

NOTES

PLATINUM

$95,000

GOLD

$56,000

SILVER

$23,500

Objective: Sales Enablement

Field Sales Huddles

15 min engagement opportunity with the Central, Eastern & Western Regional field reps who manage the TXA accounts

2 per year

(upon request)

2 per year

(upon request)

1 per year

(upon request)

TXA Virtual Vendor Showcase

(June timeframe)

Virtual Tabletop Opportunity targeting the internal Ingram sales department

1 per year

Live 15 min presentation

1 per year

TXA Exclusive Field Sales Town Hall Session

(part of the Field Sales Rally in February)

This is a sales coaching session for the Ingram field organization along with a TXA high level overview. TXA vendor sponsors to be highlighted.

Invitation to attend

Objective: Readiness

TXA Goal & Objective Setting

Review, as a team, your 2021 goals and set objectives for the community

1 per year

Upon request

TXA Reporting & Reviews

TXA member performance results will be reviewed against the general VAR community

Quarterly reporting

Bi-annual business reviews

(upon request)

Quarterly reporting

Bi-annual business reviews

(upon request)

Quarterly reporting

TXA Manufacturer Resource Contact Document

(incl. field sales & technical)

To be compiled and shared with the

TXA community eo Q1 2021

1 per year

BI Propensity Study

(value of $10K)

Propensity to buy

Vertical Analysis

End-User Mapping

*additional details available and will be provided

1 per year

Must be executed in 1H 2021

N/A

Objective: Partner Engagement & Connection

TXA Women in the Channel Group

(May & Dec timeframe)

Bi-annual events available to all TXA stakeholders (Ingram, Members, Manufacturers)

Invitation to attend

2 per year

Invitation to attend

2 per year

Invitation to attend

2 per year

Champ Program

Selected member champions within the community to act as advisors to the manufacturer

Up to 12 (monthly calls) per year

3 dedicated champs

1 advisor

Calls booked directly by vendor

Upon request

N/A

Summer Regional Meetings

(Western, Central, Eastern)

All TXA manufacturer partners are eligible to participate in the meetings (segmented

by region)

15 min engagement opportunity @ each meeting

Networking event @ all meetings

2 x 15 min roundtable discussions across Regional meetings & Affinity groups

Participation @

1 extended virtual Affinity Group meeting (or F2F if allowed)

Invitation to attend the TXA Virtual Roundtables (once per quarter)
&

Participation in the Best Idea Global Contest (optional)

Networking event @ all meetings

Participation at all meetings (where applicable)

Affinity Group Meetings

There are currently 3 Affinity Groups in Canada:

1) Quebec Affinity Group

2) Small to Mid-Size Affinity Group

3) Large Partner Affinity Group

Participation @ 2 x extended virtual Affinity Group meetings (or F2F if allowed)

Invitation to attend the TXA Virtual Roundtables (once per quarter)
&

Participation in the Best Idea Global Contest (optional)

Networking Events only

Spring Invitational Experience

(aka. TXA Together)

This exclusive TXA community global event will be executed virtually (June timeframe).

CDN Networking Event

15 min presentation

Focus Group

Organized 1:1 meeting time

(may include vendor local field resource)

Partner of the Year Award (optional)

2 attendees

*elements may be executed outside of the event dates

CDN Networking Event

Focus Group

Organized 1:1 meeting time

(may include vendor local field resource)

2 attendees

*elements may be executed outside of the event dates

CDN Networking Event

Event Participation

1 attendee

ONE Fall Event Experience

(October/November)

*should this not take place, we will replace this element with a CDN only Regional event

Annual Ingram Micro North American conference which was extended globally in 2020. Sponsorship includes TXA community access only in Canada.

CDN Networking Event

15 min presentation

Exclusive Cyber Space

Focus Group

Organized 1:1 meeting time

*elements may be executed outside of the event dates

2 attendees

CDN Networking Event

Exclusive Cyber Space

Focus Group

Organized 1:1 meeting time

*elements may be executed outside of the event dates

2 attendees

CDN Networking Event

Event Participation

Exclusive Cyber Space

1 attendee

Council Engagement

Winter & Summer Meetings.

Advisory Council committee engagement.

2 per year

(optional)

N/A

Global Town Hall meetings

These are global sessions that bring together our entire membership for topical discussions

Quarterly

Invitation to attend

Quarterly

Invitation to attend

Quarterly

Invitation to attend

Ingram Micro Toronto

Golf Tournament OR

Virtual Community Experience

Our goal is to move ahead with the annual Ingram Micro golf tournament this summer. However, if regulations do not allow for this, we will move to a community wide virtual experience/event in lieu.

2 attendees per vendor

1 attendee per vendor

Quartery Topical Discussion Groups

These are centred around a theme/topic. Each vendor to host a breakout session

N/A

1 per year

Member Incentives (Value of app. $200 per member)

During virtual sessions

Sales Advance

Allows you to engage with the sales reps within the member organizations

Additional investment required

(please connect if interested in learning more!)

Additional investment required

(please connect if interested in learning more!)

Additional investment required

(please connect if interested in learning more!)

Objective: Brand Awareness (Digital/Social)

TXA Dedicated Teams Rooms

Provides the opportunity for vendor partners to collaborate with members year-round

1 per year

*Members will be loaded to your room once signed contract received.

1 per year

*Members will be loaded to your room once signed contract received.

1 per year

*Members will be loaded to your room once signed contract received.

Manufacturer Exclusive Email Blasts

Applies to TXA exclusive promos/programs ONLY

1 per month

Upon request & at the discretion of IM

6 per year

Upon request & at the discretion of IM

4 per year

Upon request & at the discretion of IM

TXA Partnering Case Study

A joint manufacturer/member success story that is shared within the community

1 per year

Upon request

1 per year

Upon request

1 per year

Upon request

Ingram Micro Digital Signage Display

TXA sponsors highlighted via our digital signage at the Ingram Micro office

1 per year

Quarterly Manufacturer Spotlight in TXA Communique

Manufacturer

promotions/announcements displayed in the global TXA newsletter

1 per year

Contract Deadline: February 1st, 2021

*Early Bird Incentive:
5% discount for signed contracts received by end of day January 20^th

Contact Information | Nancy Stabile | Nancy.stabile@ingrammicro.com

Learn More About TXA:

B2B Tech Talk with Ashley Stachura, Sr. Manager, Marketing:

TXA is a welcoming professional community where Ingram Micro partners are encouraged to put competition with one another aside. The community offers opportunities for members to team up and provide end users with more value than they could on their own.