Sales Academy Program 2021

September 21, 2020 Ingram Micro

INGRAM MICRO - Sales ACADEMY Program 2021


Ingram Micro Sales Teams want to meet with you! Due to COVID-19, we all of our current offerings will be hosted virtually. Check out our recording from Ingram Micro’s 2021 Marketing Experience for an overview of the Sales Academy program. Then read on for more information!

Our newest offering this year is the Elite Sales Huddle, in which the Vendor will get a 25-minute session with the Ingram Micro Sales Leadership Team, including Sales Executives. We are also including a virtual feedback survey for our Lunch Training and Virtual Sales Training activities, which the sales reps will fill out after they complete a training. This will enable us to provide the Vendor with feedback to help them improve their trainings moving forward. Our last update is regarding the Sales Huddles. These will now be offered as an add-on to the Virtual On-Demand Sales Trainings only.

We encourage Vendors to share relevant and specific content for all activities. Relevant content includes promotions, company updates and important market information. All content will need to be reviewed and approved by the Marketing Account Manager prior to the training activity.

If you are interested in any of our Sales Academy offerings or if you have any questions, please contact your Marketing Account Manager and our program manager, Jessica Tanton at jessica.tanton@ingrammicro.com. Please see the following list of offerings and best practices and start educating and connecting with our Sales organization in 2021!

 

 


Activity Type


Description & Inclusions


Sell Price

Lunch Training – Toronto Only

2 x 25 min sessions via Microsoft Teams, includes SPIFF payout for all sales reps in attendance and a training feedback survey facilitated by our team. Full Toronto sales team targeted unless otherwise specified. Vendor has the opportunity to present new product/service information and relevant tips to help the sales reps sell their product/service more effectively.
 

$3,500 

+ Montreal

Same as above, with Montreal sales team targeted along with the Toronto team.
 

$600

+ Vancouver

Same as above, with Vancouver sales team targeted along with the Toronto team.
 

$200

+ Manila

Same as above, with Manila sales team targeted along with the Toronto team.
 

$200

Lunch Training – Montreal Only

2 x 25 min sessions via Microsoft Teams, includes SPIFF payout for all sales reps in attendance and a training feedback survey facilitated by our team. Vendor has the opportunity to present new product/service information and relevant tips to help the sales reps sell their product/service more effectively.
 

$1,500

On-Demand Sales Training

 

1 x 15 min recorded presentation, up to 3 resources for download, x1 multiple choice knowledge retention quiz and a feedback survey. Vendor has the opportunity to present new product/service information and relevant tips to help the sales reps sell their product/service more effectively. Includes SPIFF payout for all sales regions upon completion of presentation, quiz and survey.
 

$3,000

+ Sales Huddle

Join x1 targeted Sales Team for up to 25 minutes via Microsoft Teams to speak with the select team directly about targeted messaging/product info, new incentives, business opportunities, and more. This activity is meant to be a follow-up activity to the on-demand sales training and is discussion only, not a presentation.
 

 

$750

*NEW* Elite Sales Huddles

1 x 25 min session with targeted Sales Managers and/or Executives. Vendor will have the opportunity to speak to Sales Leadership to gain insights on business opportunities and communicate relevant messaging and incentives. This activity is discussion only, not a presentation.
 

$3,000

Sales Floor Fusion

The virtual version of a demo station and floorwalk via Microsoft Teams. Vendors to join targeted sales team(s) for 1 hour to present product/service updates to the sales floor and have conversations with the sales reps individually to understand/assist with any concerns or questions. Includes fun activities (i.e., Kahoot!) and prizing facilitated by our team.
 

$2,000

How Do You Avoid Virtual Fatigue? Check out our Sales Academy Best Practices.

Our sales associates were sent a feedback survey back in December and were asked to provide their opinions and suggestions based on the 2020 Sales Academy program. They provided us lots of insight into their experiences, so we thought we’d share the highlights below! Use these suggestions to help plan your activities with the sales teams to guarantee as much success as possible.

  1. Keep it relevant, short and sweet. Whether you’re doing a live presentation during a lunch training, or a pre-recorded presentation for an on-demand training, the sales associates will easily get lost if you haven’t thought about your topic or content delivery. Make sure you know who your audience, keep your PowerPoint slides to a minimum, and avoid using technical information.
  2. Be strategic. Make sure to target specific sales teams with your lunch trainings and on-demand trainings. If your content is not relevant to teams such as Cloud or SMB, sales associates will feel that their time was wasted. The more targeted your content is, the better the ROI.
  3. Interaction and creativity is key. If you’re doing a live activity, such as a lunch training or Sales Floor Fusion, come with some creative activities to engage the sales associates. In the past, vendors have come with pop quiz questions for the attendees, prepared discussion questions instead of relying on slides, and have even offered a small amount of additional funds in order to provide gift cards for those who engage with them during the presentation.
  4. Plan ahead. If you’ve chosen an on-demand sales training activity, be prepared to provide your content weeks in advance. For example, if your training is going to be posted in March, your content will be due mid-February. Give us time to review your content and follow our guidelines to ensure your training gets approved. If your training is over 15 minutes, or your audio quality is low, it will not be posted for the sales associates.
  5. Provide resources. Several sales associates reported in our survey that they did not receive enough resources as a companion to their trainings. For lunch trainings and on-demand trainings especially, make sure to provide those ahead of time and we will make sure they are promoted to the associates.
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