Run Marketing Program
What is RUN MARKETING?
Reseller Unlimited Network for Ingram Micro Resellers.
We are in the technological era. With every new advancement comes increased demand to meet customer expectations. This rush to market is making it more challenging to gain and retain customers. Ingram Micro's RUN Marketing provides the support and strategy needed to stay ahead of the curve and drive your business success.
As the in-house creative team for the global leader in technology distribution, we are uniquely positioned to help you seamlessly achieve your company’s marketing objectives. Our channel-focused creative professional team includes executive management, art directors, designers, copywriters, web producers, and media and advertising planners.
We offer services ranging from stand-alone print pieces to fully integrated campaigns. Start attracting new customers and enhance your existing customer relationships by leveraging our customized marketing solutions.
Strategy: Consulting, Brand Positioning, Lead Generation, Marketing Plans
Digital: Web Design, Search Engine Marketing (SEM), Online Advertising, Email Marketing
Design: Marketing collateral, Brand Identity, Photography + Videography, Signage
Content: Copywriting, digital + print media, sales and marketing collateral, Case Studies
Client Services: Marketing Bench, Vendor MDF Facilitation
Ingram Micro Advantage
The times are changing. With every new advancement comes a new, higher standard of expectations to deliver; making it harder to gain, and retain, customers like you did ‘back in the day’. Ingram Micro’s RUN Marketing provides the support and strategy needed to stay ahead of the crowd and drive your business success. As the in-house creative team for the global leader in technology distribution, we are uniquely positioned to help you cross the finish line without breaking a sweat. Our channel-focused creative professional team includes executive management, art directors, designers, copywriters, web producers, and media and advertising planners. Being number one allows us to bypass the typical learning curve commonly experienced when on-boarding a new marketing rep or enlisting the support of an agency
Who Needs RUN Marketing?
As an experience marketing company, we can provide perspective in helping our Ingram Micro Resellers identify areas in their business where they may need improvement. Many of our Small and Medium Size Resellers have limited staff resources and skill set required to stay current in the ever-changing digital marketing landscape.
What Happens When MDF or Vendor is Paying for the Marketing Services:
When the MAM is setting up the WBS for the profit and expense of the program, the cost/expense will be sent to them from Kelly Bradford. This will allow the MAM to include PROFIT when creating the WBS for the project. When creating the WBS you will be required to send the WBS # once the contract is complete to Kelly Bradford. Kelly Bradford will submit the POP for the WBS monthly referencing the WBS #. Also please make sure that Kushal knows that the WBS is being shared between both the MAM and Kelly.
Marketing RUN Team
Kelly Bradford – Senior Sales Professional – Training and Marketing Services
Kelly will work with MAMs and Sales Reps to offer the RUN Marketing Program and determine the best solution for the Reseller, whether it be Google Ads, LinkedIn Ads etc.
Laurie Archer – Professional – Marketing Services
Laurie will work with Kelly to determine if we will be moving forward with paid social ads, LinkedIn Ads etc. Ingram Micro does utilize SEO Plus (a Search Engine Optimization Partner) when it comes to Google Ads, search engine optimization etc.
Marilyn Hall – Senior Professional Marketing Services
Marilyn is responsible for any content for the Reseller as part of Marketing Services. Marilyn will do content writing, blogs and minor updates to websites.
Staferd Campbell – Professional Creative Services
Staf is responsible for website content required for a reseller. From adding banners, recreating sites, and updating any websites. Staf is the RUN Marketing Team’s creative professional and will work with the team to determine the best creative website for the reseller.
Emily Ward – Manager – Creative Services
Emily is the Manager of the RUN team and overseas any customer or escalation issues. Emily supports the RUN team, with solutions and ideas and will help with any execution if required.
Who to Reach Out To?
With any inquiry into the RUN Marketing Program the first stop would be to reach out to Kelly to determine if there is a fit for the Reseller or Vendor. If you have already a call set up with a vendor or reseller, ask for Kelly to join so she can understand the requirements requested and determine a solution.