Partner Experience ConneXtion

January 12, 2021 Ingram Micro


ConneXtion 2021 | Connecting the Right Partners with the Right Solutions

For 2021, Ingram Micro is taking a more targeted approach with solution selling.  Focused on five core areas, each category will have a dedicated month, in which vendors have the opportunity to partner with us, to engage and enable our sales organization and a targeted group of category resellers within the VAR, ISV, Major Accounts, DMRs, CSP & Retail divisions.  The target list will be combined of currently purchasing customers, and those that have the propensity/interest to purchase within the specific category.  Throughout each focus month, a strategic go-to-market campaign will be initiated highlighting your solutions, and this will all lead up to a half day virtual event, where you will have the opportunity to virtually network with the resellers through a speed dating format.  

ConneXtion 2021 Featured Solution Categories:

  • April | Advanced Solutions (Hybrid Computing, Storage, Enterprise Software, Networking, & UCaaS, etc.)
  • May | Cloud                                                                                                                                                       
  • June | NeXt Trends (IoT, DC-POS & Collaboration Solutions)
  • September | Pro-AV and Digital Signage
  • October | Security

(Please note months are subject to change)


ConneXtion | Solution Focused Month | Vendor Participation $7500 (maximum 8 vendors, per solution month)

  • Introduction Multi-Vendor Meeting with Program Manager & Vendor Management Ambassador
  • Virtual Sales Training | Launched first week of the Focus Month
  • Category Focused Blog Site
    • Vendor Focused Profile Page (with call to action)
    • Vendor Focused Blog (provided by vendor)
    • Vendor Provided Video
  • Digital Marketing Solution Focused Campaign
    • Vendor Logo Awareness
  • Solution Focused Social Media Campaign
    • Vendor Logo Awareness
  • Solution Focused Podcast                                                                                                                                               
    • Participation and/or mention of vendor                                                                                                          
  • Web Marketing Awareness
    • Category Skyscraper Ad with Participating Vendors Slider Ads below 
  • The Event
    • Vendor Logo’s & Speaker/Rep featured on Invite
    • Agenda:
      • 1:00pm to 1:30pm | Welcome + Keynote Speaker
      • 1:30pm to 3:00pm | Virtual Speed Dating 
      • 3:00pm to 3:30pm | Wrap Up
    • Post event follow up communication and survey with call to action







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