Before jumping into our 2021 Digital Marketing program below, here's the recording from our Marketing Experience event with Randy Frisch, CMO and Co-Founder of Uberflip. Randy covers market strategy and real-life examples to help you move quickly and accelerate buyers through their journey. Watch below!
Digital Marketing Campaigns
In 2020 we have seen an increase in demand for digital campaigns to engage with our partners' thanks to COVID-19. We’ve refined our Digital Campaign options to ensure you’re connecting with our partners on multiple platforms to capture their attention. All the while ensuring we’re getting the best results from your deployments and avoiding the dreaded email fatigue.
Follow these three simple steps to build out your Digital Marketing Campaign with your Marketing Account Manager:
Work with your Marketing Account Manager to select the best option that fits your needs. All campaign deployments are sent to a targeted group of our partner base to keep the messaging relevant.
*All social media posts are posted to LinkedIn, Facebook, and Twitter
**Requires a pre-approval by the digital team before signed off by the vendor.
All campaign assets require a pre-approval by the digital team before signed off by the vendor to maintain quality and customer experience levels.
Increase your Digital Campaign’s engagement, awareness, or reach with these additional communication options. These add-ons can only be purchased along with a digital campaign selection in Step 1.
Depending on the content you’re looking to publish with us, and how you want our partners to consume it, we have options. When our partners landing on your content marketing page of choice, you have less than 15 seconds to capture their attention and show ‘em that they’re in the right place. This is especially true in the B2B world because decision-makers are trying to solve a specific business problem.
Web Marketing (Ingram Micro Online)
Web Marketing allows manufacturers maximum exposure on Ingram Micro's reseller site (ca.ingrammicro.com). With over 7,000 solution providers actively browsing and purchasing, web marketing on the reseller site strategically places the manufacturer on the front end with advertisement and conveniently located and customized channel offering sites with targeted audiences and tailored messaging.
Ingram Micro Newsletter
We send out Info Central Newsletter bi-weekly throughout the year to all contacts who have opted-in for our communications. We share the latest articles and announcements, events and webinars, and vendor-sponsored content.
Expand your reach in our newsletter and point our partners back to any of your content pages created for your digital marketing campaigns.
In this next video I, Emily Ward, Manager of Digital & Event Marketing Services, do an overview of the robust Digital Marketing Program Ingram Micro has implemented. Be sure to watch this as she goes into detail on how to achieve the best ROI for you and our partners and which campaign would best suit your needs.
Ready to start your Digital Marketing Campaign? Reach out to your Marketing Account Manager today!
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