Without the right technology, it can be hard to prevail within this digital age. What’s even more difficult is finding the right tactics to implement that will separate you from your direct competitors, generate more revenue and increase profitability as a whole. While traditional business tactics are still prevalent, digital transformation is, inarguably, at the heart of success. Workers are becoming increasingly nomadic, less satisfied and even less engaged within “standard” workspaces. There’s no better time than the now, to take a look at your business infrastructure and determine how you capitalize with a digital transformation.
What is a Digital Transformation?
A digital transformation pertains to making necessary changes within business processes, activities, models and competencies to leverage the rise of digital technologies. However, it goes beyond trading in print marketing materials for Search Engine Optimization-infused content.
Digital transformation involves adaptation to the present and future changes of society, such as societal shifts, aging populations, the acceleration and innovation of new technology, trending customer expectations and behavior, and new economic realities. It’s about implementing and leveraging revolutionary technologies and digital processes to create optimization as a whole for both now and the future.
Ways to Make a Digital Transformation
With the ever-changing technologies of today, there’s no shortage of ways to digitally transform your business. From inside the infrastructure to the forefront of your business, here are some ways you can leverage a digital transformation.
- Start with a Digital Strategy
The first step to a digital transformation is to have a cohesive strategy that fully understands and leverages the current and future trends of technology and the customer behaviors that follow. Knowledge is power, especially when it comes to creating a competitive edge in today’s digital age.
- Strive for Innovation
Technology is constantly changing, which often results in confusion and complications for both your customers and your company. Confusion and complications that can be hard to overcome without a collaboration of ideas.
Digital transformation allows your company to navigate through the obstacles companies face today – rapid pace of tech changes, changing customer demands and behaviors and new market entrants. It’s vital to have a strong team that can collaborate new and innovative solutions to address complex issues. Unfortunately, typical workplaces that have not adapted to the digital age often lack in the necessary tools and atmosphere needed to spark creativity and engagement in employees, resulting in a lack of collaboration and a lack of ideas. In fact, Microsoft reported that 74% of small meeting rooms and 66% of large meeting rooms are built without collaborative technology. As a result, the confusion and complications only increases for your consumers, as you’re unable to find a viable, innovative solution.
Transforming the workplace digitally by implementing innovative technology, such as Microsoft Surface Hub, allows team members to create, interact and collaborate effortlessly from various locations. In other words, workers are able to use the vital tools required for effective, creative and productive collaborates, so they can find solutions anytime, anywhere.
- Stay Current with Nomadic Trends to Improve Productivity
One of the most significant changes the workforce has seen recently is the increase of nomadic workers. Workers are craving more versatility and freedom when it comes to their work environment, in an effort to spark creativity and engagement. In order to leverage this, you need an interface that allows your workers to interact and collaborate with others from anywhere, which often raises the question of efficiency, productivity and security.
Microsoft Surface Hub allows team members to work collectively on one interface, to ensure creative and productive workflow that can be managed in real-time. This is key, as it was recently reported by TECHnalysis Research that the average employee will work 150% more hours from home in the next 2 years. A digital transformation is essential to staying current with, not only the digitals trends, but also the demands of top talent.
- Encourage Creative Collaborations to Attract and Retain a Team of Top Talent
Collaborations are at the front of successful digital trends within the business industry. It’s vital for companies to encourage a “we” mindset to attract top talent that can fuel innovative productivity that will help your business create a competitive edge.
Microsoft reported that collaborations; increase innovation by 28%; improve attraction and retention of top talent by 48% and identify and exploit new business opportunities by 57%.
Unfortunately, less than 30% of organizations have advanced collaboration tools in their conference rooms, despite 80% of professions depending on such in order to collaborate effectively. Implementing Microsoft Surface Hub into the work environment will cater to all of those demands, allowing your business to leverage on creative collaborations.
- Implement Digital Marketing
Marketing is a major component to the overall success of any business. Without proper marketing tactics, it can seem impossible to increase revenue and the overall profitability of your company. Traditional marketing still holds a place within the marketing industry, but with the rise of technology, digital marketing tactics have certainly taken the leading edge.
Digitally transforming your marketing strategy requires a strong understanding of the current and future trends of technology, along with a thorough comprehension of customer behaviors that coincide with the internet. Some of the most vital components of digitally transforming your marketing strategy include:
- Search Engine Optimization
- Web Design and Development
- Social Media Management
- Content Marketing
- Digital Advertising
Many of these can replace traditional marketing strategies, such as door-to-door sales, print marketing, cold-calling, etc., and result in an easily trackable strategy that often results in higher ROI.
A digital transformation is the process of leveraging the innovative technologies of today and of the future. It’s about appealing to top talent and encouraging creative and productive workflow through digital advantages such as collaboration. Star Tech has the tools you need to maximize the value of the modern workforce.
Workplace of the Future: Progress, But Slowly,” TECHnalysis Research